Discover French Flair
Our Vision
At French Flair, we believe that fashion is more than just clothing; it’s a form of self-expression, an art that tells a unique story. Our journey began with a commitment to bringing together the best of South African craftsmanship and the chic sophistication of French design, resulting in a harmonious fusion that sets us apart in the world of fashion.
The Mission
Our brand stands out for several reasons. Firstly, we seamlessly blend the vibrant colors and patterns of South African culture with the refined and sophisticated styles inspired by French fashion. Secondly, each piece in our collection is a testament to the skill and dedication of our artisans, prioritizing quality and attention to detail. Thirdly, we embrace innovation and constantly push the boundaries of conventional fashion. Lastly, we are committed to a greener future and embrace sustainable practices in our studio, from responsible sourcing of materials to eco-friendly production methods.
Our Creative Process
At French Flair, our creative process is a harmonious blend of inspiration from South African heritage and the timeless elegance of French fashion. We meticulously design each piece, infusing it with cultural significance and contemporary style. Our team is dedicated to ensuring that every creation embodies artisan craftsmanship, innovation, and sustainability, reflecting our commitment to redefining fashion.
The Brand
The brand was born from the imagination of French lovers of sport and more especially rugby. The idea was to create a range of comfortable, elegant and authentic clothing with an ethical and responsible approach, and fair pricing.
French Flair designs a clothing range that is elegant, refined and sporty.
The brand draws its inspiration from the French definition of rugby: “Rugby is a hooligan’s game played by gentlemen” (Jean Lacouture).
The main idea is to create chic clothing that rugby gentlemen would love to wear.
Rugby legends are assertive characters, authentic and passionate, like French Flair.
French Flair has among its customers and partners many supporters who recognise themselves in the spirit of the brand and the style of its collections.
Sporty, trendy, chic and creative for fashion lovers. Each model is designed and developed with great attention to details and handmade finishes.
French Flair develops in its offices, a complete range of clothing for lovers of beautiful things.
Our social networks are evolving at an incredible pace, day after day, product after product, helping us grow, supporting the evolution of the brand and its concept.
The enthusiasm, devotion and creativity of our community are the cornerstone of French Flair.
The commitment and participation of people across South Africa to our brand is a great strength, of which we can be incredibly proud of. For this, we thank you for your support.
OUR VALUES
Lovers of fashion but also of fair play, French Flair ensures compliance with environmental and social rules.
All products are designed locally and we strive as much as possible to find local suppliers.
We select materials carefully, in order to offer you resistant and durable products without neglecting the finishes and multiple details that make up the DNA of our brand.
In order to be part of a thoughtful consumption perspective, we produce in limited quantities and avoid wastage. We release new products one at a time, with some of the items that are intended to be timeless and that are part of a permanent collection.
We have also chosen to reduce our margins as much as possible to offer you items with the best value for money. We therefore do not support continuous sales campaigns in order to get out of the frantic pace of “disposable” fashion.
At French Flair, you pay the right price for the right product.
We invite you to share our values: Consume better with responsible flair.